Business Analytics

College of Business

In today's rapidly evolving digital era, Artificial Intelligence (AI) stands as a transformative force, redefining the way businesses operate, strategize, and compete, with important implications for businesses all over the world. This course covers the fundamental concepts of AI and its application in supporting decision-making to tackle business problems, increase business value, and transform businesses to gain competitive advantage. Spanning the basics of AI to its advanced implications, we will learn how AI can revolutionize various business domains like marketing, finance, human resources, and operations. The different types of algorithms and their use in various business functional areas will be examined. Additionally, ethical challenges in the design and use of existing algorithms will also be explored.