Students learn to transmute data into decisions through a curated portfolio of real-world cases. The course explores elements that unite services and those that differentiate service processes from non-service processes. Key analytical tools from statistical modeling to queueing theory are introduced through hands-on data-analysis using appropriate programming language. Cases illustrate how analytical models can help assess service operations, redesign service processes, and establish systems that ensure an excellent customer experience. Assignments emphasize business communication skills deemed critical by employers